Fashion Analytics, Digital Linguistic and Kinectic Scanning

As I pursue an entrepreneurial dream to open a retail boutique somewhere in California I often contemplate, strategize and methodically plan ideas in which to incorporate technology into the business idea in order to generate a buzz or I guess "disrupt fashion". Here, I am thinking about web 3.0, phone apps and interactive website/blog. However, I may have been thinking too small based on what I recently read on Forbes online.

            According to the Forbes’s article, New York's Fashion World Discusses Technology Disruption, written by Timo Elliott, I need to think about incorporating scanning the body via Microsoft Xbox Kinect and Sony PlayStation Eye. I could create an interactive closet online suited to your size and fit.  Although, this is idea has been a long time coming. Yea, ever since I saw Cher’s closet I imagine the same thing for my closet full of sneakers, shoes and clothes so I could also be rolling with the homies, or really just Stacy Dash. Apparently, others have been inspired as well. However, the scanning of a body image in order to have a better sense of size and fit is a wonderful idea in order to boost online sales, given that 95% of retail clothing sales are done in a brick and motar.  Is it useful or just a gimmick? Will people actually use it and want to continue using it because it is that efficient?

            I enjoyed reading the Elliott article because it not only discussed the technological advances that are being made but also, the advances that need to be made. It was quoted in the article that fashion companies to should to be more technologically proactive instead of reactive. Essentially, yes, everybody is tweeting, facebooking, pinning, instagramming and tumbling to reach to their demographics and generate some kind of return on investment but they should also be able to use tech to break the mold and disrupt the fashion world. Now, I don’t know if any high end fashion house or company can break that mold but they sure do have the financial capability to do so but they too may remain reactive maintaining themselves as traditionalist, so maybe street wear or sports active wear could be the ones to disrupt the fashion world. I always like what Nike bring to the fashion tech table. Soon this, will be on everybody wrist like a Nike Live Strong bracelet, the perfect life accessory.