My first ever and only Uniqlo shirt was sent to me as a gift
about a year ago from one of my closet friends who is currently living and
teaching English to Japanese children. The shirt was a large Yellow crew neck
t-shirt that had a The Freedom Rider printed on it. Even though I appreciated
the gift but it took me a year before I even wore it. I had never heard of
Uniqlo nor had I seen any storefronts at the time (There are only three stores
in the U.S. all in New York). When I finally revisited the T-shirt I realized
that I had a Uniqlo shirt in my possession this whole time. My friend knew my taste well before I did
apparently. In the past year have come to favor this brand that I can hardly
get my hands unless I ask my friend in Japan to send me more gifts or I can shop through their online store, although I prefer a gift. When I
finally decided to wear the shirt, took the tags off and fell in like with this
brand even more. There were two tags one with the color, sku number, UPC and
size. The other tag was a Blue Note Records folded informational leaflet. The
shirt in my possession was paying homage to a selection of Blue Note Records
best designs. In this case, The Freedom Rider is the title of a Jazz Album
composed of artist Art Blakely & The Jazz Messengers, an influential Jazz
group. At that point, Uniqlo made me a fan. Although they are a fast fashion
company they slow down just enough to pay homage a to jazz band. I found that to be an admirable quality in
clothing company.
Intelektual Properties is a play and reflection on pseudo-calculated circumstances where a fashion brands success is based upon the choices of other fashion brands successes. Intelektual Prop follows and discusses fashion successes, follies, imitations, innovations, styles, trends and retail resurgences from a business standpoint. Essentially, what dictates a fashion brands staying power and why? Whether its couture or street fashion.
Showing posts with label Uniqlo. Show all posts
Showing posts with label Uniqlo. Show all posts
Wednesday, April 25, 2012
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