Intelektual Properties is a play and reflection on pseudo-calculated circumstances where a fashion brands success is based upon the choices of other fashion brands successes. Intelektual Prop follows and discusses fashion successes, follies, imitations, innovations, styles, trends and retail resurgences from a business standpoint. Essentially, what dictates a fashion brands staying power and why? Whether its couture or street fashion.
I
was perusing through a couple of TED speeches and stumble upon Johanna Blakley:
Lessons from fashions free culture. Johanna Blakley
studies the influence of mass media and entertainment on our world. The speech was corky and a full of sarcasm but I also found it to be quite profound and informative. Her breakdown of trademark infringement,
and copyright protection was simple to grasp and engaging. Apparently, fashionapparel
is too utilitarian to be protected. Hmm, fancy that. However, in spite of the axiom, “without
ownership there is no incentive to innovate”but fashion has found a way to evolve,
doesn’t
fashion kind of sound likethis?
