I recently read yet another article discussing the “fast
fashion” boom within the world and how fast fashion companies have double their
global footprint. However, this Reuters’
article written by consumer retail reporter Nivedita Bhattacharjee, Analysis: Retailers play catch-up in fashion speed race, goes more in depth on the tactics and strategies of the
fast fashion company.
Methods of retail fashion
distributions are changing amidst fast fashion competitors. Traditional fashion retailers now have to
play catch up to Europe and Japanese based retailers that are either cheaper,
trendier or both. Essentially, companies
such as the Gap Inc., American Eagle Outfitters and Macy's Inc. now have to
place smaller orders in more factories in order to have a quick turnaround in
order to get new designs and colors to the cheap, picky, young shopper faster.
