Karmaloop Hype

In 2000, Greg Selkoe, a young Bostonian with an undergraduate degree from Rollins College in Winter Park, Florida, launches an online streetwear store named Karmaloop.com amidst the dot.com bust but survives the crisis in epic fashion (pun intended). The Karmaloop hype is based upon the company striving to bring their consumers a plethora of the freshest, trendiest streetwear brands and styles. A decade and some change later, the company has grown tremendously. According to Alexa.com, Karmaloop has over 4.5 million unique visitors monthly and is ranked the 1,450th most visited website in the US.