In my last post I discussed the importance of a business
plan from two expert angles, Kevin Ryan founder of Gilt Groupe and Daymond John
founder of FUBU. I mentioned that I
found it ironic that two different men with two entirely different backgrounds both
became financially successful using different methodologies they learned from
their education or lack there of. As they progress in the business world their standpoints
or views on writing and reviewing business plans changed. I stated that I had agreed
with their take and opinions but it seems it is best to find some sort of
middle ground. I came down to the conclusion that it is best to write up a
business plan but also it is best to know your market.
Intelektual Properties is a play and reflection on pseudo-calculated circumstances where a fashion brands success is based upon the choices of other fashion brands successes. Intelektual Prop follows and discusses fashion successes, follies, imitations, innovations, styles, trends and retail resurgences from a business standpoint. Essentially, what dictates a fashion brands staying power and why? Whether its couture or street fashion.