Intelektual Prop Presents: A Fashionable Game Theory: Fast to Fashion

Intelektual Prop Presents: A Fashionable Game Theory: Fast to Fashion: I recently read yet another article discussing the “fast fashion” boom within the world and how fast fashion companies have double their g...

Intelektual Prop Presents: A Fashionable Game Theory: Uniqlo: Unique, Cheap and Thoughtful

Intelektual Prop Presents: A Fashionable Game Theory: Uniqlo: Unique, Cheap and Thoughtful: My first ever and only Uniqlo shirt was sent to me as a gift about a year ago from one of my closet friends who is currently living and t...

Uniqlo: Unique, Cheap and Thoughtful

My first ever and only Uniqlo shirt was sent to me as a gift about a year ago from one of my closet friends who is currently living and teaching English to Japanese children. The shirt was a large Yellow crew neck t-shirt that had a The Freedom Rider printed on it. Even though I appreciated the gift but it took me a year before I even wore it. I had never heard of Uniqlo nor had I seen any storefronts at the time (There are only three stores in the U.S. all in New York). When I finally revisited the T-shirt I realized that I had a Uniqlo shirt in my possession this whole time.  My friend knew my taste well before I did apparently. In the past year have come to favor this brand that I can hardly get my hands unless I ask my friend in Japan to send me more gifts or I can shop through their online store, although I prefer a gift. When I finally decided to wear the shirt, took the tags off and fell in like with this brand even more. There were two tags one with the color, sku number, UPC and size. The other tag was a Blue Note Records folded informational leaflet. The shirt in my possession was paying homage to a selection of Blue Note Records best designs. In this case, The Freedom Rider is the title of a Jazz Album composed of artist Art Blakely & The Jazz Messengers, an influential Jazz group. At that point, Uniqlo made me a fan. Although they are a fast fashion company they slow down just enough to pay homage a to jazz band.  I found that to be an admirable quality in clothing company.

Fast to Fashion

I recently read yet another article discussing the “fast fashion” boom within the world and how fast fashion companies have double their global footprint.  However, this Reuters’ article written by consumer retail reporter Nivedita Bhattacharjee, Analysis: Retailers play catch-up in fashion speed race, goes more in depth on the tactics and strategies of the fast fashion company. 

Methods of retail fashion distributions are changing amidst fast fashion competitors.  Traditional fashion retailers now have to play catch up to Europe and Japanese based retailers that are either cheaper, trendier or both.  Essentially, companies such as the Gap Inc., American Eagle Outfitters and Macy's Inc. now have to place smaller orders in more factories in order to have a quick turnaround in order to get new designs and colors to the cheap, picky, young shopper faster.