Nostalgia
and clairvoyant marketing genius is what drives the new Nike Air Mags back to
the future from the past and now, towards the present. I remember watching Back
to the Future 2 in 80’s for the first time, as a little kid and seeing Michael
J Fox’s character, Marty McFly, put on these space-age Nike’s that
automatically self lace. Then to top
it off, Marty hops on the Barbie Mattel pink hover board with the Nike swoosh on
those kicks looking, so nice, white and crisp. I couldn’t wait for year 2015, so
I can cop this hi-tech super high top Air Force One, which allows me to be lazy
and not tie my own shoe. It may be better that I don’t ever get them probably
end up co-dependent and fat like human sin Wall-E. Anyway, that was then this
is now.
It’s
2011 and you can feel it in the Nike air, the future is upon us. Sort of, there
may not be hover boards or flying Deloreans but Nike may be gearing up for a strategic
three-year marketing campaign of futuristic proportions. Starting with an
excellent marketing angle. Earlier this month, Nike and Michael J. Fox teamed up on a special
project to help raise funds for The Michael J. Fox’s Foundation for Parkinson’s Research. Nike released 1500 pairs of the Nike Air Mags through Nike’s Ebay and
the first pair sold for a whopping $37, 500. Now with all the shoes currently
sold out and the only available pairs, are selling on Ebay by those who
initially bought it, most likely in bulk and are now reselling it for a
possible profit.
Supposedly,
they will be re-released in 2015,
possibly with the power lacing technology. I have my finger crossed.
Honestly, if I could afford to buy this shoe I would have bought the shoe but
only a pair where the funds directly went to Fox’s Parkinson foundation.
Frankly, besides, Muhammad Ali, Micheal J. Fox was one of the first people to
educate me on the disease and making it prevalent in my life. I would feel quite content dropping $6,000, if
I knew the money was it going to the research of Parkinson disease. Now, this
is of course if my income could sustain such a purchase or should I say
donation. Let’s face it, Nike, has the perfect spokesperson and sponsor in MJ.
Fox. Marty and Doc is all the endorsement I need to be once again reminiscent
of my childhood wants, needs and fantasy. The sneaker head, Back to the Future
fan boy and MJF fan would have coughed up six racks on racks on racks.
With
musicians,
artists, sneaker stores and sneaker heads drooling for these Limited Edition Nike Air Mags,
there is no possible way Nike won’t re-release these iconic shoes, $299.99 is my guess. Ouch! Nike has given us a glimpse of their
future, now only if they powered laced and came with one these cool accessories.
